Print
Email to Friends
Comment (
(The release conference for Lenovo Group purchasing IBM PC business in 2004)
It has been two years since Lenovo Group purchased IBM PC business. Lenovo now tentatively provide the PCs without the IBM logo to their large global clients and speed up the pace in building their cosmopolitan factories. Chen Shaopeng, associated president of Lenovo Group, expresses his hope for the corporation to become the best global brand in PC industry within five years.
As the only Chinese corporation involved in TOP (The Olympic Partner Programme) of the International Olympic Committee, Lenovo Group is not only a brand promoter but also an infrastructure equipment supplier, different from other Olympic partners. Both in 2006 Torino Olympic Winter Games and the advertisements of the NBA official sponsors, what Lenovo Group mainly pushed is their brand Lenovo. That means Lenovo Group has intentionally begun to strengthen the impression of Lenovo while to weaken the “IMB gene” inherited from Think PCs.
(Lenovo Group is signning partner contract with IOC in 2004)
“From the last November, Lenovo Group began to provide two kinds of PCs with different logos to our large global clients”, says a related people worked in Lenovo Group. At present, however, only Think X-series PCs without IBM logo can be found in the market.
The market strategy of Lenovo Group is “one corporation with two brands”. Lenovo aims at the medium or small market, while Think whose products including ThinkPad PCs and ThinkCenter desktops is for catering large corporations and the high-end market.
When completing the purchasing of IBM PC business in 2004, Lenovo Group reached an agreement with IBM that they would keep the right to use IBM brand for the next five years and after that they could continue using IBM brand in Think products by signing another contract or just stopping the use.
