Australian telecom giant Telstra Corp has announced it has acquired 55% of Chinese online advertising companies Norstar Media and Autohome/PCPop. No financial details were given.

Norstar operates the popular auto site Che168.com and digital device site IT168.com while Autohome/PCPop, runs auto site Autohome.com.cn (illustrated above) and digital device site PCPop.com.

The controversial head of Telstra, Sol Trujillo, seen below, said the company now owns majority interests in three of the leading Chinese companies in the three key online advertising industry segments: real estate, automobiles and digital devices.

He said, ‘Combined with our majority stake in China’s number-one real estate website, SouFun.com, these acquisitions provide further high-growth opportunities for our buy, find and sell business’.

All four of the websites just acquired by Telstra are consumer-focused. They generate revenue primarily through onlin...

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