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Posted to the web 6 October 2008

Emile MyburghJohannesburg

AT THE risk of raising eyebrows I must admit that I am a fan of The Simpsons. Their twisted and satirical outlook on life has given me many laughs over the years, especially when they poke fun at lawyers.

Now you may ask what The Simpsons have to do with exporting. Let me explain. In one of the delightful Halloween specials, Mr Burns, in the guise of Dracula, invites the Simpson family to dinner. Instead of wine, he serves them blood. Marge Simpson exclaims horrified: "This is blood!" But Homer says, licking his lips while the viewers recoil: "Correction, FREE blood."

GA_googleFillSlot("AllAfrica_Story_Inset"); Well, getting things free does make us do funny things and while, unlike Homer Simpson, we may pass on an offer of free blood, the notion of getting something free does have an immense and seemingly unbreakable grip on us. Those "free" cellphones we get with our two-year contracts...

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